Tag Archives: Over-hyping

Why You Might Not Want to Be ‘The Next Big Thing’

Empty Conference RoomFlipboard’s rapid ascension to the fandom of the social media and tech scene, and just as quick outright derision and speculation about its struggles to scale among some tech and media reporters/bloggers offers an interesting glimpse into what is more and more becoming an issue within the technology and media sectors: Heavily-funded start-up makes big splash with big influencers, only to suddenly realize it’s nowhere near prepared for the onslaught of actual people using its product and service. This, inevitably, creates a perception among consumers, partners, advertisers, etc. that tech media darling just isn’t quite ready for prime time.

Thus, all of that build up and hype is wasted, and it’s back to square one. Continue reading