Tag Archives: PR defense

3 Ways Pessimism is an Asset in PR

Does pessimism have a place in PR?
Half empty or half full?

An article recently published over at the MIT Sloan Management Review blog caught my attention. Essentially, the article asserted that in a world where optimism reigns, a little pessimism is a good thing.

In our culture, pessimism is generally perceived as a state of mind where one anticipates negative outcomes. We often classify individuals as either optimistic or pessimistic based on the age old question, “Is the glass half empty or half full?” We tend to classify those who answer “half empty” as stewards of a pessimistic outlook, always focusing on the negative and what’s likely to go wrong.

Despite the stigma that pessimism has, can it be interpreted as an undervalued asset and a valuable tool in PR? Continue reading