On Sunday, February 6 over 111 million people tuned into Fox to watch the Green Bay Packers challenge the Pittsburgh Steelers in Super Bowl XLV. According to Nielsen, it was a record-setting television event. During the evening I was completely absorbed in the game, as would be expected for a serious Packers fan, along with the halftime show and commercials and it quickly became clear that there was messaging, branding, and PR at work on the screen at every turn.
No matter who you were rooting for, there were some key learnings that jumped off the screen and that could better our PR toolboxes going forward.
And with that, I present my Top 4 PR Lessons from Super Bowl XLV: Continue reading