Tag Archives: quantitative analysis

Tuck(er) and Roll With the Punches

I took a big step in recent weeks. On Saturday, July 2, I adopted a cat from PAWS. His name is Tucker, and he is ten-month old ball of energy who has already stolen my heart.

Because I am a first-time cat owner and a major nerd, I thought of a few ways I’d keep track of how well I’m doing. My family had cats growing up, but I don’t really know all the ins and outs of owning one myself. I wanted to make sure I had a way of tracking my success and his health and wellness in his new home.

I should tell you my goal was just to have a happy and healthy cat who seemed to tolerate me well enough. Continue reading

How Do You Plan for Measurement?

Now that PR measurement (and social media measurement) have become buzzwords, I would hope that all of us are measuring at least to some extent. I know that it’s still going to be a while before every single campaign includes measurement, but it’s about time you start planning for it.

While it’s encouraging to know more folks are starting to think about it, sometimes measurement is just assumed, but not logically thought through. This only leads to last minute scrambling and lower quality work. Just like the best campaigns, the best and most accurate measurement requires planning.

If data collection and analysis is something you’ve never had to worry about before, working it into your schedule can mean a lot of guesswork. Take it from someone who knows, it will take more time than you might initially think. Continue reading