Tag Archives: recession

Assessing the Economy’s Impact on PR

Unless you’ve been in a cave the past two weeks, then you know things aren’t looking too good right now for the economy. It’s yo-yoing like crazy, which has investors, CEOs and entrepreneurs fretting.

Friday’s Wall Street Journal reported that America’s entrepreneur class shrunk during the Great Recession (despite predictions that it was rapidly growing because so many people were out of work). And The Financial Times reported that business leaders’ confidence in their industries and the global economy has deteriorated sharply.

But how well is PR holding up throughout this fracas? Continue reading

Carving Out a Place for “ME” in the Midst of a Recession

Businessman walking out of office with box full of stuffRemember in 5th grade when your teacher told you there were NO stupid ideas? While I thought Ms. Goldfeder was trying to make the kid feel better we all laughed (read: ME!), I had NO idea that statement would turn out to be the best advice I could apply to the business world.

It’s no big secret that the US is in one of the worst recessions of our lifetime. And while every other person I knew became victims of cut-backs, my job seemed to be bulletproof. Our agency worked hard and the clients were happy, all was right in “Wonderland.” Of course with the state of the economy, the nagging thought was always in the back of my mind – if the client cut back I would be on the chopping block. Continue reading