Tag Archives: sentiment

Sentiment vs. message in social media – which do you value more?

Scale of justice, close-upRecently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions about the usefulness (or lack thereof) of automated sentiment analysis tools, and I won’t bore you with yet another discussion of whether automated sentiment is worth your while.

What I think is a more valid question: is the sentiment or the message more important to social media measurement? Continue reading