Over the past few weeks I’ve been trying to get a handle on what PR had become to me.  The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush.

With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing.

I asked folks in the #PRBC discussion what PR meant to them and really just got back a handful of generic cookie cutter answers that reflected what the industry used to be. Continue reading →