Normally, any attempt to stifle what little creativity we have in this business makes my skin crawl. Really takes the cake. Gives me the pip. But in this instance, I have to put my foot down.
Guys. Stop using figures of speech in your business writing. If I had a nickel for every time someone mucked up some folksy sayings, well, I’d have a bird in hand, which I’m told is worth two in the flora.
Okay, I’ll put the stupid jokes on the back burner now. My point is, writing pitches and press releases is hard enough without figures of speech ruining everything. Two reasons: colloquialisms are easily misused, and easily misunderstood. Continue reading