Tag Archives: story placement

The Moby Effect


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Moby is a unique musician.  His music is somewhere between dancehall and coffeeshop, and that’s not a bad thing.

I’ve seen him at a stadium show, which was not the right venue to enjoy his music, since there were no dancefloors or lattes within reach.  But his performance was incredible.

So what the heck does Moby have to do with PR?

Simple: A Moby song is like a bad story pitch.

Say what?

Follow me.

Moby’s songs are catchy because they are repetitive.  Very repetitive. Continue reading