I recently attended and presented at the Social Media Conference presented by the Connecticut Valley Chapter of PRSA .  Among the topics discussed at the conference was who should be the voice behind corporate tweets, the company itself or a company representative?

Several attendees expressed that hectic schedules often prohibit upper management from taking on the role of tweeting for their brand.  This led me to question if these should be the people tweeting or if a generic account representing the brand was adequate. Read the rest of this entry

“Sign me up!” were the words I exclaimed back in February when I found out the gym I was checking out allowed free guest passes, anytime, any day of the week. What a huge plus!

A few weeks ago, I walked into my gym with a guest. I hadn’t been in about a week and I was ready and raring to go. I told the girl at the desk I’d like to sign my guest in.

“Oh, you can no longer have guests for free during the week. Only weekends. It’ll be a $10 charge today.”

<Squealing brakes>

“What?” Read the rest of this entry