PRBreakfastClub

Recently the Web Analytics Association announced it published social media measurement definitions on which it wanted the public to comment. I bet y’all realized I’d be excited about this since I’ve been so adamant about crowdsourcing (and not!) in the past.

I am eager to see how this works out and whether many in the social media community contribute thoughts to this. We all claim to be experts and have opinions on just about everything we possibly can, and this is an amazing opportunity to come up with definitions that are not forced upon us but that we create ourselves. Read the rest of this entry »

As you leave the office and breeze through your post-workday errands you check prices, scan the purchasing list to be sure nothing is missed and, of course, you check in at your chosen bottle of Kraft dressing or package of Gillette razors. Makes perfect sense, right?

Geolocation is a growing trend with many checking into their offices, residences and local haunts on platforms such as FourSquare, Gowalla and Loopt. But checking into your favorite product is a bit different. Unique? Yes. A bit much to digest? Yes. The next wave of geolocation? Undoubtedly. Read the rest of this entry »