Archive for April 14, 2010
How To Be a Great Captain
There is no “I” in “team” but there is a captain even if there is no “C”. A few weeks ago Cog wrote on the importance of teamwork in PR and how as PR professionals we often work collaboratively. However the post reminded me that behind every great team is a great leader. Someone the team trusts, believes in, and who believes in the betterment of the group. Perhaps it’s the manager that goes the extra to mile, ensuring all players are on board or making sure the separate tasks are meeting the end goal. In the simplest terms, thanks to Dictionary.com, a captain is a person who is at the head of or in authority over others;a chief; a leader. In my opinion, if you want a successful team you need a great leader. Marie and I came up with a few necessary traits, in no particular order, we feel a leader should have.
(Note: Marie and I know taking on the role as captain isn’t all rainbows and unicorns and we needed someone to play devil’s advocate. In true PRBC fashion, we turned to our resident devil, Cog, and asked if he would put together why, although our traits are important, it’s not that easy. You can see that post here)
The Other Side of Leadership
I had the distinct pleasure of playing one of my favorite roles recently — Devil’s Advocate — to a post written by our own Christina and Marie (which can be found here). The best way to convey my message was with a brief(ish) letter….
As you both know I hate to deliver bad news, but it’s finally time. There is no Santa Claus, Easter Bunny or Team Unicorn that will be joining you in your meetings.
The points you mention in your post are lovely and, of course, completely workable. And I’m sitting in a chair made of Skittles. Read the rest of this entry »


