Tag Archives: relationship

How to Pitch a Publicist

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I know, you are probably scratching your head right now. Well, the topic of pitching a publicist isn’t as silly as you might think.

Yes, that’s right, publicists get pitched too. Whether it’s for product reviews or hiring a blogger for a myriad of services (writing, conference sponsorship, and consultant opportunities) – it happens.

Bloggers and publicists – it seems we are all just trying to find a way to get along and work together. There is a lot of information out there on how to pitch bloggers, yet there’s not much material on pitching publicists or, what I refer to as “reverse pitching.”

Every day, more and more blogs are popping up and it’s making the blogging arena pretty competitive. Since I work with a lot of bloggers, I’m continually asked from a publicist standpoint on how I like being approached, or what do I look for in working with a blogger. Let me just put it out there that every company, brand and publicist looks for different things.

That being said, here are a few pointers to keep in mind when pitching a publicist. Surprisingly, these may sound familiar. Continue reading

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How To Be a Great Captain

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a miniature statue of a ship captainThere is no “I” in “team” but there is a captain even if there is no “C”. A few weeks ago Cog wrote on the importance of teamwork in PR and how as PR professionals we often work collaboratively. However the post reminded me that behind every great team is a great leader. Someone the team trusts, believes in, and who believes in the betterment of the group. Perhaps it’s the manager that goes the extra to mile, ensuring all players are on board or making sure the separate tasks are meeting the end goal. In the simplest terms, thanks to Dictionary.com, a captain is a person who is at the head of or in authority over others;a chief; a leader. In my opinion, if you want a successful team you need a great leader. Marie and I came up with a few necessary traits, in no particular order, we feel a leader should have.

(Note: Marie and I know taking on the role as captain isn’t all rainbows and unicorns and we needed someone to play devil’s advocate. In true PRBC fashion, we turned to our resident devil, Cog, and asked if he would put together why, although our traits are important, it’s not that easy. You can see that post here)

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It’s all about the “relationship”

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Two businessmen shaking hands, close-upRaise your hand if you are sick of hearing “it’s all about the relationship.” When it comes to producers, reporters and bloggers, I can’t tell you how many times I’ve heard that it all comes down to relationships. Yet, as many times as it’s been said, it seems no one talks about how to create those relationships.

Whether you are just starting out in PR, or you’ve switched focuses, media relationships can prove to be a tricky thing. How do you establish a relationship? How do you maintain the relationship? Furthermore, how do you prove you are an actual person rather than just a flack robot?

With such hefty questions to tackle, I thought I would poll our PRBC family to get their advice and perspectives on everything having to do with relationships. Continue reading

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Twitter Ratios & Profile Builders: A Message Thread

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low angle view of a road sign saying follow your heartEditor’s Note: As some of you know the PRBC founding bloggers exchange e-mails quite a bit. On most workdays we trade between 150-200 msgs per day. We talk about everything – potential posts (seeking input and conflict checking), insight on an outlet, formal PRBC events, informal area events all the way to dinner plans and what one should wear to one of these events. It’s really a bit scary.

This entire post started with a brainstorming e-mail after I happened to see a GMail ad for a twitter profile builder. This one happened to intrigue me (the ad was well written). And so … in most of its glory, most of its ‘rough around the edgedness’ and edited for readability, part of our message thread.  From the first message to the last one included here a total of 1 hour and 1 minute passed.~Cog Continue reading

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