I know, you are probably scratching your head right now. Well, the topic of pitching a publicist isn’t as silly as you might think.
Yes, that’s right, publicists get pitched too. Whether it’s for product reviews or hiring a blogger for a myriad of services (writing, conference sponsorship, and consultant opportunities) – it happens.
Bloggers and publicists – it seems we are all just trying to find a way to get along and work together. There is a lot of information out there on how to pitch bloggers, yet there’s not much material on pitching publicists or, what I refer to as “reverse pitching.”
Every day, more and more blogs are popping up and it’s making the blogging arena pretty competitive. Since I work with a lot of bloggers, I’m continually asked from a publicist standpoint on how I like being approached, or what do I look for in working with a blogger. Let me just put it out there that every company, brand and publicist looks for different things.
That being said, here are a few pointers to keep in mind when pitching a publicist. Surprisingly, these may sound familiar. Continue reading