Recently, we featured part one of our two-part interview with Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA). This week, we wrap up the interview with Arthur’s thoughts on why PR has gotten a bit of a bad reputation in recent years, the Society’s Business Case for Public Relations initiative and other topics.
Keith Trivitt: We addressed one of my biggest beefs with the PR business, the bashing the industry often takes from outsiders, in a recent PRBreakfastClub post. You weighed in with some great insight in the comments. Can you give us a bit more color into that? What’s PRSA’s stance on why PR has gotten a bit of a bad reputation in recent years, and how can the organization help professionals overcome this?
Arthur Yann: I can think of several reasons why the industry does not enjoy the reputation it deserves.
It starts with Continue reading
Due to work commitments, general life obligations and competing for the title of Miss CT, I disappeared from the PRBC blog for an extended period of time. Trust me that this was neither intentional nor planned. I’ve always been committed and punctual with my blog posts for this site . . . but things just got away from me.
After “getting back in the groove” and helping a business-owner friend of mine set up his own blog, the thought popped into my head: “how many people actually give serious thought to this blogging thing and how many just hop right in because it’s the coolest thing since Air Jordan’s?” Seriously, I’m commitment-phobe and I said “yes, I’d like to join these ten PR colleagues in starting and maintaining a blog!?” Who am I? Continue reading
Congratulations! You’ve scored a phone interview for your client with a big name reporter. Now comes the big question – do you join in?
I have worked for people that have stood on both sides of the issue as to whether or not you should be on the phone while a client does the interview. If the decision has been made that you will be listening in, do you tell the reporter you are on the other line? Do you chime in? Or, do you just pretend you aren’t there and take a back seat? And, what do the reporters think?
There are so many opinions that surround this topic; I thought I would poll the PRBC crew and a couple of reporters to get their thoughts. Continue reading
In case you missed them this week, below you’ll find our top 5 published stories (based on pageview and in alpha-order). Enjoy! Continue reading
If you didn’t know already, the PRBC has our very own Facebook Fan Page. Every Friday, we ask everyone a random question in a series called “Fun Facts Friday.” Last week we just finished up presenting our 35 ideas about social media in 30 minutes, so we asked you to share your one social media idea in a sentence.
Here is what a couple of you had to say: Continue reading
Raise your hand if you are sick of hearing “it’s all about the relationship.” When it comes to producers, reporters and bloggers, I can’t tell you how many times I’ve heard that it all comes down to relationships. Yet, as many times as it’s been said, it seems no one talks about how to create those relationships.
Whether you are just starting out in PR, or you’ve switched focuses, media relationships can prove to be a tricky thing. How do you establish a relationship? How do you maintain the relationship? Furthermore, how do you prove you are an actual person rather than just a flack robot?
With such hefty questions to tackle, I thought I would poll our PRBC family to get their advice and perspectives on everything having to do with relationships. Continue reading
Over the last five months the PRBC founding members and contributing bloggers have had the absolute joy of bringing you nearly 250 posts on the things that impact all our lives — PR, Social Media and everything else that touches on the various communications arts we all get to call our day (and sometimes night) jobs.
After some thought, we’ve come to the realization that you, our devoted readers need more — more variety of specialty, experience, geographic diversity, and everything else that makes each of us, as a person and professional, unique. Continue reading
This week I was inspired by “Social Media Thanksgiving” and instead of my weekly Coffee Talk, I decided to use this platform to thank the people who probably don’t hear “thank you” enough: my PRBC family. Most of the people who read PRBC or know us would say, we don’t take ourselves too seriously. From time to time we’ll have some fun with posts like “PRBC Member Breaks Off” and “Coffee Talk with PRBC Parents”. I love these because it’s a way for the community to learn more about us. I hope everyone enjoys the holiday, stuffs themselves like a turkey, and remembers to give a little thanks to the special people in their lives. Continue reading
Yup, seems we do this quite a bit, but PRBC will be chatting live on Twitter this Thursday, October 29th at 8:30p (Eastern). This time we’re hosted by the lovely Valerie Simon from Examiner.com’s PR Examiner. Continue reading
Considering I’m writing these thoughts in a blog post, and that the #PRBC was formed through Twitter, I think it’s safe to say I understand the value of social media. That said, I also understand its limitations and that it is one piece of the publicity puzzle; a puzzle that include events, traditional media placements and a comprehensive strategy which ensures synergy amongst all components.With that in mind, it’s no surprise that a recent blog post (you’ll want to note this was a blog post as you keep reading,) The Fallacy of Facebook: Twittering Away Our Time, rubbed me the wrong way. By no means do I disagree with all points made, but I think this post warrants some scrutiny and careful examination. Continue reading