All posts by Danielle Cyr

Are you a shadow of your Twitter self?

Shadows of two men talking, (Low angle view)A recent post by Alexandra Samuel on The Conversation, 10 Reasons to Stop Apologizing for Your Online Life, contends that IRL is a lie and sign that we are in denial about reality (and life) in the 21st century.  While I agree with many of the points Samuel made, it got me thinking about people who, pardon the term, IRL are polar opposite to who you meet when the relationship moves offline.

We’ve all been there. Hit it off on Twitter and decided to meet for coffee. Been twit-matched by another tweep because we seem like a perfect virtual match, but sat in an awkward silence face-to-face. Wondered if we had the right Twitter handle show up to make our IRL acquaintance. On the flip side, we’ve all gotten what we thought we were getting when taking a relationship from virtual to face-to-face terms.  (Although, I’m sure one could contend that Skype gives us a virtual face-to-face relationship, but, alas, I digress.) The question is: how and why does it happen? Continue reading

Do You ‘Crunch Proud?’

PotatoesI’ll sheepishly admit that I’m not the biggest fan of obscure marketing initiatives. The Subservient Chicken bored me. I’m a landing page creator’s worst nightmare – cute, creative or otherwise, I’ll just Google the company’s name when I have a chance. However, my brand loyalty for Kettle Chips made me consider Crunch Proud, at least for a moment, that is.

I learned about Crunch Proud from AdRants, which billed the initiative as an online promotion and sweepstakes which invites people to join the loud food club. At the end of the post, a little quip caught my attention:

So if you’re a Kettle potato chip lover, this campaign’s for you. Oh wait, no it’s not. You’re already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle. Continue reading

When Did You Last Camp with Hundreds of Followers?

OutdoorSports5/120801 -- Mountaineering, camp 1, Grand Teton, Grand Teton National Park, Wyoming.When I first heard Coleman’s latest television spot, which touts the camping supply manufacturer as the inventor of the ‘original social networking site’, I thought, ‘Wow. That’s smart.’ Then I listened to it again. And again. And, I thought, ‘Wow. That’s not entirely right.’

At first blush, it seems like a great theory. The idea of building relationships with people that you may not know intimately. But, without a platform, without a mob around you, is it even similar? I just don’t think it is. Continue reading

Are You a Social (Media) Matchmaker?

Woman Shaking Man's HandWe’ve all be on one end of the social media matrix. Be it as a source, resource or the joystick (1985 MS-DOS pc reference, anyone?). In many ways, it is what makes social media work so well. That people who don’t know one another can connect. That people can be sources for complete strangers and that the complete strangers can be resources for the other people. But the connections aren’t always made organically. Oftentimes, they are made by the social media matchmaker. You know, that bubbly, super-social person who thrives on human or digi-human interaction. The one that Has. To Be. Around. People. STAT. Continue reading

Where Do You Sustain Relationships

Two businessmen in a meetingSome people thrive on face-to-face interaction. Grabbing coffee, lunch, drinks with anybody and everybody. Others prefer to email and text. Many congregate on Facebook and Twitter. There’s no question that there are plenty of people embracing each of these mediums to establish relationships. But where do you build your relationships? Transition from acquaintances to strategic partners or friends?

I recently read The 5 Keys to Building Relationships on the Web, which indicated that entertaining, exciting and engaging with people was key to building web-based relationships.  My immediate response was that these rules were equally relevant to IRL interactions. If we are using the same tactics for creating relationships – informing, entertaining, building trust – whether it is through web-based communications or real life interactions, does it matter where you start the relationship? Does its point of origin directly correlate with the relationships value and longevity? Continue reading

Dear Fairy Blogmother

Close-up of a girl dressed in a fairy costume with hands over her eyesThere are many nights when I would love nothing more than to twitch my nose, wave my wand and witness the magical appearance of the Fairy Blogmother. You know, that whimsical creature that brings great post ideas, fluid prose and a wealth of creativity. Yet, I’ve yet to track down this mythical legend. Despite my best attempts to coax her out (i.e. cupcakes), she is a consistent no show. And so, I thought it best to have a little heart-to-heart with the Fairy Blogmother.

Dear Fairy Blogmother, Continue reading

Tradeshow Aftermath: What Not to Do

Businesswoman standing with arms crossedHaving spent last Thursday at a Business Expo, it has become evident that the days of building personal relationships have come to pass.  It seems as though people have become so intently focused on generating business transactions, that they have overlooked the importance of building and sustaining individual relationships.  The importance of the ‘Hi X,’ the ‘I enjoyed meeting you at the breakfast/luncheon/booth/event.’  While it may seem inconsequential, something as simple as a personalized salutation can mean the difference between ending up in the junk mail folder and converting a prospect into both a client and lead agent. Continue reading

Vanilla with a Side of Vanilla

Cupcakes with cherriesWhile the title of this post may lead those who know me well to believe that I am finally going to blog about cupcakes, I regret to inform you that this is not the case. Well, not exactly, at least. Although it is my soft serve and frosting flavor of choice, I am not a universal fan of vanilla. When I see it in news, I simply cringe.

Yes, there are the obligatory news items – a new hire, a promotion, a new office – you get the idea. But do some of the standard ‘vanilla’ news items need to be wrapped without sprinkles, without dragees and without a little ganache? (Read: glitz, allure and panache.) Even when the budget doesn’t allow for a big splash, there are ways to turn your vanilla into caramel with a pinch of fleur de sel on top. Continue reading

Social Media Synonyms? Repurpose & Dilute

spinning topTo maintain our social media accounts, and help our clients do the same, it seems that we, myself included, have become advocates of repurposing content. Taking a press releases and extracting an e-blast from it. Sending post-event photos to print media and uploading them to Facebook. Putting links to YouTube in our press releases and putting the videos on our website.

Sure, it all makes sense. Social media takes time and time is money. So why not stretch your content when and where you can? It ensures continuity of messaging, keeps all of your communication platforms looking fresh and increases touchpoints with your target audience. But at what point does repurposing become synonymous with diluting? Can you post a new spin <gosh I hate that word> on the same news too many times? Continue reading

Enough with the Tchotchkes

two businesswomen shaking hands at an exhibitionLook around your office. Look at your pens, pads, folders and folios. How many company names do you see? I recently did a similar activity in my own office and came to the conclusion that pens must be the universal tchotchke. I’ve got them from doctors, printers, marketers, spas, salons, clothiers and many others. And, to be blunt, I pay little if any attention to the name on the pen. I am, however, the type to note the pen’s make and model and see if I can order it, nameless, from an office supplier.

By no means am I discounting the value of promotional products. I am, however, saying that a pen isn’t for everyone. My boss recently brought me, what I currently consider to be, a brilliant tchotchke – a rain gauge branded with the name of a garden center. Now that makes sense. People can purchase their planting materials and acquire a relevant, branded add-on with their purchase. One, nonetheless, that they are very likely to use. Continue reading