Tag Archives: repurposed content

Social Media Synonyms? Repurpose & Dilute

spinning topTo maintain our social media accounts, and help our clients do the same, it seems that we, myself included, have become advocates of repurposing content. Taking a press releases and extracting an e-blast from it. Sending post-event photos to print media and uploading them to Facebook. Putting links to YouTube in our press releases and putting the videos on our website.

Sure, it all makes sense. Social media takes time and time is money. So why not stretch your content when and where you can? It ensures continuity of messaging, keeps all of your communication platforms looking fresh and increases touchpoints with your target audience. But at what point does repurposing become synonymous with diluting? Can you post a new spin <gosh I hate that word> on the same news too many times? Continue reading

To Reduce, Reuse or Recycle…Your Ads

Marketing Executive Holding ProductIn recent months I’ve noticed an uptick in what I consider recycled advertisements – those television spots that were new within the past year or two, but disappeared for quite some time. After an absence, these ads are back. While I can understand that ad budgets have shrunk within the past year, I think companies are overlooking the message that this strategy is sending to consumers.  Continue reading