Are you really giving thought to starting a blog?

Writing QuillDue to work commitments, general life obligations and competing for the title of Miss CT, I disappeared from the PRBC blog for an extended period of time. Trust me that this was neither intentional nor planned. I’ve always been committed and punctual with my blog posts for this site . . . but things just got away from me.

After “getting back in the groove” and helping a business-owner friend of mine set up his own blog, the thought popped into my head: “how many people actually give serious thought to this blogging thing and how many just hop right in because it’s the coolest thing since Air Jordan’s?” Seriously, I’m commitment-phobe and I said “yes, I’d like to join these ten PR colleagues in starting and maintaining a blog!?” Who am I?

In all seriousness, you need to ask yourself a few questions before you even contemplate running your own blog or joining a team of bloggers.

1)      Do. I. Have. Time. For. This? <– Most important question. Do you have time to consistently write posts and write them well?

2)      Do I get along with others well? We have said it time and time again: PRBC is like a family. We fight, bicker, argue and more but at the end of the day, we produce this blog. Can you set aside any differences to produce work you can be proud of?

3)      Do I have enough creative ideas flowing? I always thought to myself that there was no excuse for not having a blog post ready to go each week. When we are immersed in the topic of our blog 40-60 hours a week, how could you not find inspiration? Easy, we work in this field 40-60 hours a week. Despite loving the field of PR, at some point, I need to take a break.

4)      Where can I look to for help? If you don’t have a supportive group of fans and/or contributors, your work may go unnoticed. Before starting a blog, back yourself up with some loyal connections who can help you if you need a contributed post and remind those who RT your work how grateful you are.

5)      Am I in this for the long haul? When PRBC was born a little less than a year ago, I had no comprehension of what it would turn into and what amount of work it would take. Starting a blog and then seeing it wither to nothingness in three weeks is pretty depressing. Can you hack providing consistent content, feeding your readership’s needs and keep on truckin’? It’s easier said than done.

Now that I’m back on this horse, I hope to keep the posts coming. What have I left out here? What would you suggest?

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  • A friend of mine had an interesting strategy with clients. He'd actually try to talk them out of publishing a blog. Then, if they overcame his objections, he knew they were ready to blog. You're kinda getting at the same thing here.

    I think it's really the time issue for most. Never enough hours in the day. I know that's my issue. But, there are ways to overcome that: Just a few thoughts.


  • I'd fail #1 and #3 right off the bat. The last thing I think of doing with my free time is writing more. Oddly, it's not the same with photography.

  • If you are concerned you may not have anything original to say in a blog, keep in mind these opening words I just read in “Harvey Penick's Little Red Book.”

    “An old pro told me that originality does not consist of saying what has never been said before; it consists of saying what you have to say that you know to be the truth.”

    Sage advice, methinks. 🙂

  • I made amazing Mac N Cheese over the weekend, homemade. But I had to set away time for it. Its hard to do it yo. Hard to think when you live and breathe this industry. sometimes i don't even have the time to change your to you're, eh, you know what i mean when reading. love hearts and roses

  • 😛

  • I agree completely with Joe. Good ideas are worth repeating more than a couple times

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  • vegemitevix

    Hi just visiting from @SalamiCat on Twitter! Very good advice indeed. Nothing is as wearisome as a blog that simply rehashes media releases or product information. Taking time to develop your blog's personality should be considered an investment. The ROI may not be seen for many months but if you start off on the right footing, it will come along with readers and influence.

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  • Kate,

    Really like the idea of tapping your friends and colleagues for posts/feedback – that's so easy to overlook.

    As part of having enough creative ideas, think that, save time, the absence of a clear content strategy and realistic objectives is what stalls a lot of blogs.

    Think that matching up sourcing and editorial planning with the author's goals (e.g., thought leadership, customer service, self-expression) can really help drive a blog, assuming the author/org. embraces the flexibility and creativity the platform invites.

    -Chris Ehrlich

  • Kbackus

    I am thinking of starting a blog as an addition to online magazine I publish — & found this info very helpful