PRBreakfastClub

A few weeks ago, I began a new position. It’s a wonderful opportunity to be innovative and creative, to work with fantastic properties and develop social media strategies. It’s a dream come true for a flack like me.

One tiny thing. I’m not in the PR or publicity department. I’m on the marketing team.

I’ve gone over to the Darkside, guys. Red lightsaber and all. Read the rest of this entry »

I’ve got a few expressions (or words) that really get on my nerves (piles of other things get on my nerves, but only a few expressions).  The biggest is, as you can probably guess, “literally” when applied to something that didn’t literally, or more usually – literally couldn’t happen.  You “literally exploded with rage”?  Really?  Unless we’re going the hyperbole route, which I doubt most people do intentionally, I’m simply going to have problems believing you.  If you’re a professional communicator – then I’m really going to have to rethink things.

My number two cringe-inducer is “Well that’s just semantics.”  The phrase implies that the difference between the opinions being expressed is merely cosmetic – just a matter of words. But here’s the thing, Read the rest of this entry »