Archive for May 19, 2010
48 Hour Obsolescence
It’s Monday morning. You grab your coffee, sit down at your desk and flip through a few articles before you dive into the tasks ahead. As you skim your New York Times, your Wall Street Journal, your PRDaily, Mashable and the like, it catches your eye. The holy grail of Monday. The article you absolutely, positively have to tweet.
You login to your management console and along the way the phone rings, emails multiply, crises erupt and your Monday morning is gone before you know. And the article remains untweeted. You call it quits and hope for a better Tuesday, one where you can tweet that beloved article that you are certain your followers will love. Read the rest of this entry »
What are you measuring?
Over the past year social media has taken up valuable real estate in the toolboxes of many a PR pro. However, many pros still face hurdles selling the utility of social media to their company or clients. Managers and clients want to know why it’s worth paying an employee to Tweet away all day. For the most part, there is a struggle to pull relevant numbers that reflect the value of social media.
There are many metrics that can be tracked to show success, but the total number of fans and followers is not one of them. The main reason is that any bot can attain large numbers of followers for a small amount of money. These followers are often other bots, not potential customers. Then what should you track? Read the rest of this entry »
