PRBreakfastClub

To maintain our social media accounts, and help our clients do the same, it seems that we, myself included, have become advocates of repurposing content. Taking a press releases and extracting an e-blast from it. Sending post-event photos to print media and uploading them to Facebook. Putting links to YouTube in our press releases and putting the videos on our website.

Sure, it all makes sense. Social media takes time and time is money. So why not stretch your content when and where you can? It ensures continuity of messaging, keeps all of your communication platforms looking fresh and increases touchpoints with your target audience. But at what point does repurposing become synonymous with diluting? Can you post a new spin <gosh I hate that word> on the same news too many times? Read the rest of this entry »

It’s safe to say that the majority of us that work in PR tend to fall into the workaholic category. I will fully admit that I am one of those. Of course, I’ve trained myself to take social media breaks, etc., but I am now about to enter new territory.

If you haven’t heard yet, I’m almost ready to deliver the next member of the PRBreakfastClub family. That means that I’ll be taking maternity leave for six weeks. SIX WEEKS! Gulp.

Now, I know having a baby is like a big deal, but not being immersed in the PR universe for six whole weeks? This concept is starting to turn into a very hard pill to swallow.

If you are a workaholic like me, when you go to sleep, you dream about work. When you’re on your way to the office, you think about work. When you watch the news, you’re always wondering how you can get your clients on it. Read the rest of this entry »