Archive for September 14, 2010
This week, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad.
We’ve all heard that relationships matter, right? But, it’s not always realistic to think we can build a solid relationship with every blogger (or traditional journalist, for that matter) before the pitch. Especially if you work in an agency environment, with clients in multiple industries.
So, what’s the secret to effective blogger outreach?
Not too long ago, a blogger emailed this to me after receiving my pitch:
I really appreciate you taking the time to know a little bit about me before you emailed me. You have no idea what a difference that personalization makes. Or, maybe you do. But in case you don’t hear it enough, good job!
Personalization. You’ll notice this is the beginning of a theme . . . Read the rest of this entry »