We keep hearing about “big data” lately. At least I do. Data is suddenly everywhere we turn, and more companies are popping up to help us collect and make sense of it.

A few years ago, big data was for IT or analysts or nerds. Marketers and PR folks are slowly jumping on the big data train, too, and companies that are learning to integrate and mine data for insights are getting ahead.

On a smaller scale, more and more we all need to understand how to find value in all of the data our consumers are producing each day (and data which results from our own work). It may not reach the scale of big data, but there are still hidden treasures hidden among news, tweets, check-ins, blog posts and Facebook pages. Continue reading →