Curiosity finally got the best of me and I decided to ask @PRCog about the PRBC hashtag that kept popping up in my Twitter stream. He quickly got me up to date, and must have put a little something extra in his coffee as he suggested that I offer up a guest post.

There are a two things that make his offer unusual and somewhat extraordinary. The first is that I don’t know Cog all that well. Don’t get me wrong, we’ve Tweeted a few times and I even caught him with his mask off for a brief moment at #masquertweet a while back. The second (and far more relevant) reason for my confusion is that I do not currently nor have I ever worked in PR. But I am not a complete mismatch. Continue reading →