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Companies: Be Good in the Social Web

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Mouse Icon On Find Over Person's Eye Through Magnifying GlassIn the rush to get every consumer eyeball on their site, we are starting to see more instances of companies that are willing to align themselves with not so great people/vapid stars in order to boost their own Web presence/SEO. I won’t go into too many specifics here because we all know of some company that has done this, but I’ll be frank here: An attempt by companies to align/partner with  wanna-be celebrities that have terrible reputations or utilize shady social media marketing opportunism practices purely to build Web traffic and SEO for their company is NOT a strategy. Continue reading

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