Tag Archives: winter

Jeff Esposito

Flack Wanted – Department of Winter

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Over the past few months, you may have noticed that the weather outside has become increasingly colder. While it might seem alarming, it is actually one of the year’s four seasons, albeit one that comes with some detractors.

Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. For every great story, ad or video on a ski resort or some outdoor hockey game, there are three or four negative mentions. These range from a NYC plowing fiasco to newscasts reporting accidents and the Twitteratti claiming the end of humanity as we know it with hashtags for #Snopacolypse, #snoloko or #snowmaggedeon.

Reading the paper during the latest storm in the Boston area, I came across an interesting job listing for a PR person in the Department of Winter that read: Continue reading →

Keith Trivitt

Beating the Holiday Blues: What Motivates You?

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Runner Crossing Finish LineWith the holidays nearly upon us, that can mean only one thing: No, not the delirious joy of gifts, treats and many days off from school that a little kid surely feels, but instead, the dreaded gloom of holiday shopping, fighting insane traffic and with multiple stresses at work and home as you try to get everything done before the mad dash of the great trifecta of family, friends and food overtakes you.

Lost in all of that is the fact that this can be a really difficult time for many. It can even be downright depressing, with the awful weather and the realization that it is at least five or six long months until summer begins. So in a professional service world of PR/marketing/advertising, staying motivated and enthusiastic for what lies ahead can be a bit difficult. Continue reading →