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There is no one way to measure the return on investment of social media. None. Each campaign is kinda like a thumbprint…or a snowflake…totally different from start to finish.
The National Restaurant Association Marketing Executives Group asked me to give them ways to increase their ROI at a recent conference. So I came up with the following presentation, affectionately entitled “Show Me The Money.”
I hope you can use some of the tips here to maximize your online presence! And if you have any questions, feel free to leave it in the comments below or reach out to me directly.