The title of Olivier Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company.

I suggest picking up a copy today for your usage. And if you click the link below, you can get it for less and I’ll make a few pennies.

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)