I recently had the pleasure of reading Katie Paine’s latest book, Measure What Matters, during some otherwise long and boring plane rides. Through 14 succinct but detailed chapters, Katie walks you through how to get started with basic measurement and some good examples of specific situations or types of campaigns you may need to measure.

From tackling finding the right measurement tool to measuring the impact of a conference sponsorship, each chapter can stand on its own as a detailed and real-life example. One problem I have had with other books about measurement is the lack of real examples or instructions to help you go beyond the theoretical math. Not so here. Continue reading →