How to Maintain Your Credibility as a PR Pro (And Why It’s Important)


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You might be tempted to think that anything goes in the world of PR and social media, that all is fair in love and war. However, nothing could be further from the truth. There is a very strict set of ethics you must follow as a PR professional and wavering from these can potentially harm your reputation and your business. Continue reading

What Women Want? A Woman Knows


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State of the Union: Women in PR, Part 2 (See Part 1 here)

Social is still a hot trend. Clients are demanding it, agencies are pitching it, and consumers are inundated with it. Social is a direct-to-consumer channel to reach influencers and build awareness, but there’s a real problem getting your message through the noise. The daily usage rates of social are staggering, with over 42 billion minutes spent on Facebook, 50 million tweets, and 2 million blog posts. Continue reading