For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: Continue reading →

Augh! So much to do! So many clients! No time for fun or thinking outside the box, there’s just too much! Oh geez, another email! What do I do!

Whoa, slow down there, killer. There’s plenty of ways for you to get all your work done and still have time for creativity and, yes, even a little fun. Besides, what use is all that crazy money you’re making with your business if you can’t enjoy it? Here are five ways you can reclaim your life and you creative mind. Continue reading →

You might be tempted to think that anything goes in the world of PR and social media, that all is fair in love and war. However, nothing could be further from the truth. There is a very strict set of ethics you must follow as a PR professional and wavering from these can potentially harm your reputation and your business. Continue reading →