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While the economy attempts to get some legs under it, many companies, be they just starting a business or around for some time now, are looking at and reviewing their marketing efforts.
If your business is trying to wrap its arms around the all-important return on investment (ROI), your online marketing and social media efforts are great places to give a second look. In essence, are you getting the bang for your dollar when it comes to properly marketing your company online?
Marketing in 2012 is even more challenging for many companies given most experts cannot pinpoint with certainty where the economy is going. Continue reading