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Talking points are a staple of public relations. A bullet-point document that helps clients stay on message during interviews, every PR agency is adept at producing talking points for just about any situation.
In my experience, however, clients sometimes push back when they receive these documents.
There are various reasons for the push back. “I know what I want to say.” “I’ll make my own notes.” “I don’t like talking from bullets.” “This is just make-work designed to bump up billable hours.”
I want to challenge these objections and discuss the usefulness of talking points. They are of great value in many, many situations. Continue reading