Did anyone else happen to catch Michelle Obama on last Wednesday’s episode of Jeopardy? With a whole category of video questions related to the White House, it was a clever way for the Obama campaign staff to remind television viewers of some of the accomplishments of the incumbent President. Continue reading
All posts by Jill Weiskopf
Reputation Management: A Proactive Practice
It was February 2009 that Chris Brown was in LAPD custody for his brutal fight with Rihanna after Clive Davis’s pre-Grammy party. Under two weeks ago, just three years later, Brown accepted a Grammy for R&B Album of the Year. Part of me wants to commend Brown’s public relations team for creating such a comeback; part of me wants to scold The Recording Academy and society as a whole for awarding a celebrity figure who committed such a heinous crime. But as many public relations practitioners know, there are times when you must do your best to defend a client with whom you may not agree. So where does one begin? Continue reading
Visiting the Valley Girls: A Lesson in Branding
After graduating from college in Philadelphia, I moved to Los Angeles to pursue a post-graduate degree from a prestigious fashion and design school. Sparing you all the gory details, suffice to say that the culture shock was extreme, as I was surrounded by stereotypical “Valley girls,” most no older than 18. But after a few weeks, I realized that these girls weren’t just putting on a show – they knew the art of personal branding, and they knew it well.
Here are the branding lessons I learned while visiting the valley girls: Continue reading