Last week, Nathan Burgess wrote about a very top-of-mind issue for PR professionals – blogger compensation. If you haven’t read that post yet, head over there first before diving into this one.
As Nathan notes in his article, it’s not uncommon now for bloggers to receive monetary compensation to review a product or service…in addition to getting to test out that product or service for an extended period of time.
But won’t compensation in the form of cold hard cash sway the blogger’s opinion of said product or service? And won’t that immediately move this review into the paid media versus earned media category? Can bloggers actually be unbiased when a company pays them to write about their product or service?
I reached out to a few bloggers I’ve connected with over the years to get their thoughts on the compensation topic, as well as working with PR pros to coordinate reviews. Here’s what they had to say: Continue reading