Category Archives: Christa Marzan

Book Review: Ready to Launch

I was introduced to the fashion PR and marketing blog PR Couture when I started following Crosby Noricks. In my humble opinion, PR Couture is one of the best fashion blogs to follow, especially if you have an interest in the business and/or communications aspect of the industry. That’s why I was thrilled when I received a copy of Noricks’ book, Ready To Launch: The PR Couture Guide To Breaking Into Fashion PR.

Noricks started PR Couture five years ago while in graduate school. According to her book, she felt frustrated with the lack of information available about fashion PR. Since then, Noricks was sponsored by Microsoft to attend New York Fashion Week, was one of the first bloggers invited to cover WWDMagic and Teen Vogue’s trade show, and has taught fashion communications classes. Continue reading