Tag Archives: action

Stop Listening, Start Watching

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Look © by Benson Kua

We’re an industry of words – whether written or spoken, our bread and butter is, at its core, words.

  • What position will the candidate take?
  • What is the company’s announcement going to be?
  • Talking points, key messages, sound bites…

The list goes on and on. The problem – words themselves – while having the immense power to move mountains, by themselves are meaningless.


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