Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /homepages/0/d104357061/htdocs/prbc/wp-content/plugins/ultimate_ga.php on line 524
If done strategically and creatively, targeting influencers can have great business value, but is more for creating short-term buzz than sustainable growth. Targeting influencers should be done in conjunction with connecting with your advocates.
“Though products may drive sales, they alone cannot create loyalty. In fact, a company can create loyalty among people who aren’t even customers.” Continue reading