Infographics are gaining popularity and are being used more frequently as a complement to thoughtful content and to increase SEO.
Since infographics usually present complex information or data visualization quickly and clearly, they are popular with PR professionals and a great resource for journalists.
As some journalists are still new to utilizing infographics, talkTECHCommunications (for which I consult) wanted to show how it really is as easy as 1, 2, 3… and so, of course, made an infographic: Continue reading →
If done strategically and creatively, targeting influencers can have great business value, but is more for creating short-term buzz than sustainable growth. Targeting influencers should be done in conjunction with connecting with your advocates.
The Guardian recently published an article arguing that digital news offers a choice in reading topics/sources, but that print “…offers something extra: stories that people didn’t know they wanted to read until they had read them.”
Although the article brings up good points about the importance of diversifying one’s reading material(s), I beg to differ. Continue reading →
Since the launch of their products-to-influencers Perks program over a year ago, Klout has done 100+ deals with brands, but, as Ad Age Digital reported yesterday, “…such tactics are subject to [Federal Trade Commission (FTC)] disclosure regulations and the program could potentially have legal implications.”
The catch – The FTC’s 2009 revision regarding testimonials and endorsements in advertising: people posting about such products must disclose that they received them as incentives. Continue reading →
Monday, will.i.am of The Black Eyed Peas wrote a blog post for AdAge entitled “What Does ‘Communiting’ Mean???” In the post, he challenges marketers to make conversations, not ads. I couldn’t agree more.
As he notes, and all PR pros know, we have been and are in the midst of a major shift in the way businesses communicate with their target audiences, and vice versa.
He analogizes the similarities to the 1600s race to discover the new world, placing the major US-founded global technology companies in the roles of world-conquering European countries; “the ocean is the internet and computers and software are the ships…” Continue reading →