Tag Archives: Public Relations Society of America

Defining The Roles of PR Professionals and Their Partners

After reading Jen Pedde’s post “What Buy kamagra cheapnity-manager-is-not”>a Community Manager is Not” – especially the comments – I started thinking about the grey areas between the roles of PR professionals and those under the departments and titles of

The Importance of Making it REAL at Counselors Academy

Running an independent PR agency can be a rewarding, yet risky business, with a variety of personal and professional challenges, adequate to fill a lifetime of sleepless nights. These include:

  • Constant, relentless price-cutting competition from multi-national agencies with deep pockets and a New Biz funnel that extends around the world;
  • The need to be a trend-spotting, trendsetter, always paving the way at the cutting-edge of PR best practices;
  • Learning and improving your business leadership skills, while trying to balance your business and personal life;  Continue reading

Defining PR – Is it Really that Hard to do?

A recent post at Ragan.com caught my attention.  It was based on the premise that public relations has a definition problem.  According to the author, Frank Strong, if you ask 10 PR pros to define PR, you’d get 10 different answers.

Sadly, he’s right and that’s the issue.  Why are we having such a problem explaining what PR is? As Frank mentioned in his post, the Public Relations Society of America defines PR:

“Public relations helps an organization and its publics adapt mutually to each other.” Continue reading