Category Archives: Deborah Weinstein

The Importance of Making it REAL at Counselors Academy


Warning: Use of undefined constant user_level - assumed 'user_level' (this will throw an Error in a future version of PHP) in /homepages/0/d104357061/htdocs/prbc/wp-content/plugins/ultimate_ga.php on line 524

Running an independent PR agency can be a rewarding, yet risky business, with a variety of personal and professional challenges, adequate to fill a lifetime of sleepless nights. These include:

  • Constant, relentless price-cutting competition from multi-national agencies with deep pockets and a New Biz funnel that extends around the world;
  • The need to be a trend-spotting, trendsetter, always paving the way at the cutting-edge of PR best practices;
  • Learning and improving your business leadership skills, while trying to balance your business and personal life;  Continue reading