Running an independent PR agency can be a rewarding, yet risky business, with a variety of personal and professional challenges, adequate to fill a lifetime of sleepless nights. These include:

• Constant, relentless price-cutting competition from multi-national agencies with deep pockets and a New Biz funnel that extends around the world;

• The need to be a trend-spotting, trendsetter, always paving the way at the cutting-edge of PR best practices;

• Learning and improving your business leadership skills, while trying to balance your business and personal life;  Continue reading →