Tag Archives: Attribution

Reducing Attribution Uncertainty


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I’ve talked about measurement’s unsolvable problem before. Attribution is quite impossible with all of the complex and untraceable connections between our offline and online lives.

That being said, there is still plenty you can do to reduce your attribution problem. While you won’t be able to give credit to each and every piece of marketing or activity that led someone to purchase your product or visit your site, you will be able to reduce a great deal of uncertainty. Continue reading

Attribution: Measurement’s Only Unsolvable Problem


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Education. Time. Budget. Resources. Foresight. Successful measurement and analysis is prone to numerous roadblocks. (What did I miss?)

The big upside to the four problems I named: in an ideal situation these problems can be solved: Continue reading