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Insight for Budgeting B2B Marketing and PR Efforts in 2011


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Now that it’s February, there are several trends emerging regarding what B2B companies will focus their marketing and PR efforts on in 2011.  The contribution of the B2B Practice Group of the Worldcom Public Relations Group, the world’s largest network of independent PR firms, is a collection of insights shared among partners in North and South America.  Through a roundtable discussion, a few trends emerged about the direction of the Public Relations profession in 2011: Continue reading