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I’ve never understood the point of the “name-and-shame” tactic employed by some journalists who feel aggrieved by what they perceive to be an undue amount of pitches from PR pros or just plain spam from PR agencies.Is it that they are trying to teach us a lesson? A Daddy (the media) knows best, and if we (the misbehaving children) know what is good for us, we’ll shape up quick before Dad comes home type of ethos?
Or is it fueled by a genuine desire to help the public relations industry better inform reporters of key trends and provide the sources they need to report on the world’s news?
My cynical side tells me it’s neither. Instead, it’s a good bit of self-righteous hand wringing aimed at embarrassing us into submission. Continue reading