Perhaps I am an idealist. Maybe just a traditionalist. But I like a beauty shot to go with my quick-witted copy and eye-catching headline. That said, imagine my surprise when I learned that Kellogg’s newest ad campaign lacked both image shots and brand logos. That’s right – these ads don’t show the product that they are promoting or even a glimpse of its logo.
So just what is Kellogg’s doing? They are selling emotions and the vision of lifestyle.
Selling emotions and lifestyles aren’t unfamiliar concepts Continue reading