Tag Archives: client

Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training.

How your client looks and sounds on television or comes across in a newspaper story can go a long way to showing they are credible. I entered public relations after a long career in television and radio. Taking that experience, I’ve been able to assist my clients in making sure they are well prepared for the media. Continue reading

Four Interview Nightmares Guaranteed to Give PR Specialists Heartburn

A few weeks ago, Ilyasha Shabazz, the daughter of Malcolm X, the revered Civil Rights icon, was interviewed by Michel Martin on National Public Radio about a controversial new book, that claimed her father had at one time worked as a male escort.

When confronted with that very sensitive question Shabazz, simply got up and walked out of the interview. I said to myself, “I sure feel sorry for her publicist.”

Anybody who has worked in the public relations industry knows that this is a major faux pas that can do irreparable damage with the media, if you ever have to work with them again. Continue reading

Tricks of the Trade: E-Mail Etiquette

Communication has changed over the years, and I’m pretty sure that everyone would agree that most of our daily communication is over e-mail. I think sometimes people forget that they are still talking to people even when they are writing to them. A lot of things irk me in life, but when I get an e-mail that has some of the following features, I really lose it: Continue reading