Tag Archives: heartburn

Four Interview Nightmares Guaranteed to Give PR Specialists Heartburn

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A few weeks ago, Ilyasha Shabazz, the daughter of Malcolm X, the revered Civil Rights icon, was interviewed by Michel Martin on National Public Radio about a controversial new book, that claimed her father had at one time worked as a male escort.

When confronted with that very sensitive question Shabazz, simply got up and walked out of the interview. I said to myself, “I sure feel sorry for her publicist.”

Anybody who has worked in the public relations industry knows that this is a major faux pas that can do irreparable damage with the media, if you ever have to work with them again. Continue reading