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Let’s face it, PR isn’t all about sending press releases to anybody with an email addresses (or who likes pizza). Sometimes PR is about how to reach people without the use of media.
I recently sat in on a brainstorm for a client that will be launching a product. We were debating video when the idea of a slide show popped up. I quickly said that would not work. And when asked why, I simply pointed to my mobile device. Continue reading