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Recently, I had the distinct pleasure of meeting over breakfast with someone I have great respect for in the public relations field—John Bliss, the now semi-retired founding principal of BlissPR. I had been wanting to meet John for quite some time, having met several BlissPR employees, including his daughter (and one of three managing directors at the agency), Elizabeth, among others. I had always been struck by just how nice everyone from BlissPR seemed to be, which has been backed by the company being named one of the top-30 PR agencies to work for in the U.S. by The Holmes Report.
John fully lived up to his billing and was quite generous with his time and insight. Over breakfast at the Princeton Club (his alma mater), we discussed numerous topics affecting the public relations industry, including what BlissPR execs look for in new hires, the openness BlissPR has with its employees regarding the company’s financial standing and how technology and social media have impacted his business, which primarily works with clients in the B2B space.
Below are a few of John’s thoughts. Enjoy! Continue reading